| RU-21 shows business
benefits in staff attendance / Business Money / Over 10 million working days are lost every year in the UK through the effects of alcohol, costing the economy £2.8bn, according to a recent survey by Reed, but there may be a solution at hand. OzMO Ltd, a Cheshire-based CD and DVD distributor, has started
giving its staff a RU21 is a new dietary supplement for users of alcohol and it has been made available on request to more than fifty OzMO employees. One tablet can be taken with a single alcoholic beverage at the time of consumption and it is supposed to counteract the effects of hangovers. Managing director of OzMO, Neil Ouzman, has already noticed business benefits: "As a top ten supplier of CDs and DVDs in the UK we’re always on the look out for ways to help our business performance. Since we started using RU-21 we’ve achieved a 100% attendance on Monday mornings. “We have always encouraged our team to drink responsibly and we have found that RU- 21 fits hand in hand with this, enabling them to be fit and ready for work every day." The UK launch has been supported by a massive advertising and PR campaign which has achieved full-page media coverage in the tabloids and broadsheets. RU-21 has been featured everywhere from items on UK television news to on-air discussions with BBC Radio One DJs Chris Moyles and Scott Mills. Ouzman continues: “A couple of the team recommended RU-21 after seeing the media coverage. They bought some of the pills from Boots and found they helped. If we find RU -21 makes a difference, then we’re happy to supply it on an ongoing basis.” RU-21 managing director, Derry Kenneally, is delighted to supply OzMO as he explains: “We’re pleased that the feedback from OzMO has been so favourable and happy to be involved with this new initiative. We hope that RU-21 can make its own unique contribution to the continued OzMO business success story.” © 2004 Business Money Ltd |