RU-21 was formulated by scientists at the Russian
Academy of Sciences in the course of a 25 year-long research program
studying alcohol metabolism. RU-21 became widely known as KGB
pill, because it has been tested by special
laboratories charged with developing advanced formulas for the
KGB and Soviet
Military Intelligence. Click
here to view video of a former senior KGB agent inteviewed by CTV
RU-21 was first introduced to market in Russia in
early 2000. It was well-received by the Russian public and became
the best selling supplement in Russia and
of CIS in
less than one year.
Following the success
on the market in Russia RU-21 was officially introduced in
the United States in May of 2003.
Few consumer products had ever achieved this kind
of trend-setting worldwide popularity and brand recognition as
rapidly as RU-21 did in 2003. In less than seven months and with
no paid advertisement whatsoever RU-21 exploded into a global
RU-21’s fascinating transformation
from the secret weapon of the Cold War into a trendy lifestyle
product enjoyed by Hollywood stars and the high society on both
coasts inspired hundreds of featured articles and news reports
in leading newspapers, magazines, TV and radio stations in well
over 100 countries, making RU-21 one of the most publicized dietary
supplements in the world. Moreover, many journalists conducted
their own, unofficial product tests, which led to overwhelming
endorsement of RU-21’s effectiveness in the media.
has been the cornerstone of the product's success, as
the high rate of customer retention continues to drive wholesale
and retail sales.
The analysis of our customer database
reveals that a large (and perhaps the most loyal) chunk of our
base belongs to the so-called “baby boom” generation.
This is in large part due to the fact that the ability to metabolize
alcohol generally decreases with age. Sometimes
even one or two glasses of wine during lunch may result in general
feeling of discomfort and fatigue.