Men's Health (Us)
January 2005
Hangover Helpers

Drinking is a buy-now, pay later proposition. Here's how to cut your interest rate.

THE CLAIM "It slows down the creation of a nasty by-product - the one that causes headaches and nausea - while speeding up the destruction of others."
OUR TEST "Success. I woke up to a group of clearheaded people.There was no groaning, no puking, and no handing out asprin," said our tester.
THE VERDICT "Works, but only to a point. 'Your metabolism is already running as fast as it can,' says Dr. Swift. But if it's effective for you, go for it."

Leigh Cole
Men's health (UK)
December 2004
Drink and thrive?

Can a hangover be cured? After some arduous preparation, we put the products to the test

MH SAYS "Developed by the KGB, RU-21's secret agents got to work. When we awoke, we knew nothing of a hangover."

OUR DOCTOR SAYS "RU-21 works by accelerating the breakdown of alcohol. But it also has this effect on oral contraceptives and anti-depressants, and so could make them less effective. Be careful."

 
Vitals
September 2004
Keeping Up Appearances

Everybody Peeks Inside - Curate Your Cabinet Accordingly.
p. 119

RU-21 is featured in the premiere article of Vitals Magazine. Pick up your September 2004 copy today and make sure RU-21 is in your bathroom cabient!

 
Business Money
AUGUST 26, 2004
RU-21 Shows Business Benefits in Staff Attendance

Over 10 million working days are lost every year in the UK through the effects of alcohol, costing the economy £2.8bn, according to a recent survey by Reed, but there may be a solution at hand.
OzMO Ltd., a Cheshire-based CD and DVD distributor, has started giving its staff a product called RU-21.
RU-21 is a new dietary supplement for users of alcohol and it has been made available on request to more than fifty OzMO employees. One tablet can be taken with a single alcoholic beverage at the time of consumption and it is supposed to counteract the effects of hangovers. click here to read article

 
ROLLING STONE
OCTOBER 2, 2003  
THE 2003 HOT LIST

In the late 1908s, with the Soviet Union on the brink of collapse, KGB scientists sought to developer a drug that would allow their agents to drink any foe under the table, without the agents getting bombed themselves. Problem was, the KGB pill didn't stop the drunkenness. But it did prevent hangovers - not much use to spies but a boon to all the lushes clogging Moscow's bars. Now available stateside as RU-21 these pills neutralize acetaldehyde, a toxic byproduct that's been linked to cirrhosis of the liver, cancer, brain damage - and hangovers. Just pop a few and kiss mornings of splitting headaches and turbulent bowels goodbye.

David Swanson
budget living DECEMBER/JANUARY, 2004
THE COCKTAIL CURE

Tired of ringing of the New Year with ringing-of-the-head syndrome? Me too. But before buying into the buzz about RU-21, I checked up on Hollywood's little helper of choice. Engineered post World War II for hard drinking KGB spies, this toxic avenger is said to more than cure hangovers. It allegedly prevents them entirely. Thought not FDA- approved, its ingredients (vitamins and natural compounds) got a green light from BL's in-house chemist (okay, a friend with Ph.D. in organic chem.). So I gave it the college guy try: popped the pills and downed kamikazes like a freshman. I woke up confused. Signs indicated a boozy night (mussed hair, missing shoe), but my head was clear and stomach stable. At $9 for 20 tabs, this could be habit forming. (www.clubRU-21.com)

Rose Reis
gq mAGAZINE
DECEMBER 2003
HOT LIST. DECEMBER 2003

RU-21.
This little white anti-hangover pill, first formulated by the KGB to counteract the after-effects of heavy drinking for its vodka-soaked spies, is taking the USA by storm. A mix of vitamin C, carbohydrates and amino acids, it stops the body from producing the enzyme that turns alcohol into acetaldehydes (the stuff winch makes your head feel like a punchbag). You might think you've heard it all before, but please, trust us on this one: it really, really works. Visit: www.ru-21.com

 
INSTYLE
JANUARY 2004
TRICK OR TREATMENT

Hangover Pill. Backstage at the spring fashion shows, models were popping a pill called RU-21 ($5 for 20 pills; ru-21.com), which reportedly kills signs of a hangover—including puffy eyes and sallow skin. Dubbed the KGB pill because it was developed by Russian scientists during the Cold War. it contains sugar, amino acids and vitamin C. "It neutralizes acetaldehyde, a toxic by-product of alcohol metabolism," says Emil Chiaberi, CEO of RU-21's marketers, Spirit Sciences. There are those who swear by the pill, but Carlton Erickson, Ph D., a pharmacology at the University of Texas at Austin, isn't convinced. " Fructose has been shown to increase the breakdown of alcohol, but only minimally," he says. "Can you say 'placebo effect?"

 
MAXIM
JANUARY 2004
RU EXPERIENCED?

The RU-21 pill was developed by the KGB to protect Russky spooks from the perils of hangovers. But would this miracle drag work on, say,drunken magazine staffers? There was only one way to find out...

 
NEWSWEEK
NOVEMBER 3, 2003
A DRUNK'S BEST FRIEND.

A Russian firm is marketing a pill that is supposed to alleviate the worst symptoms of the dreaded hangover. Bottom's up!
everyone and his grandmother has a cure for a hangover. But whether it's a raw egg for breakfast, a feast of menudo (boiled tripe), a swig of pickle juice, a handful of aspirin or a hair of the dog that bit you, few remedies actually do the trick. An inventor from Russia, of all places, has finally stepped up to the plate. SKS Alyans, a Moscow firm, is marketing a pill called Antipokh-melin—"anti-hangover" in Russian. The pill is selling steadily in pharmacies across Russia, and it's proving even more popular in the United States under the name of RU-21, where it's been promoted as an invention of the KGB... click here to read article

Temma Ehrenfeld
NEW YORK POST
SEPTEMBER 28, 2003
MORNING-AFTER PILL

Cheers! A cure for the common hangover may have been found — and we have the Russians and the Cold War to thank.
A new pill RU-21, said to have been first formulated by the KGB so its hard-drinking agents would have an edge on their enemies, is becoming increasingly popular in A-list social circles in New York and Hollywood as a way to avoid the aftereffects of a boozy night.
And a test of the supplement last week by The Post suggests it works, with four volunteers who agreed to take RU-21 giving it a rousing thumbs up... click here to read article

Howard Breuer & Todd Venezia